CURV

 A complete visual journey for a project built around Circular and Bioclimatic Villas, shaped from the ground up, from a logo developed with precision and instinct to a smart-home application that brings the architecture into the digital realm. Every touchpoint carries the same refined, contemporary character, while adapting to its own medium.
 
 One of the most expansive examples in my portfolio of how I move seamlessly across disciplines, brand, digital, product, and visual, without losing the thread. Different mediums, one unmistakable core.

Conceived as haute couture creations – unique, tailored, eco-built – these villas will be located in Gordes, perched above the Luberon valley, and in Vence, high up in the French Riviera. They will be marketed exclusively by Barnes International. This partnership highlights Roche Bobois’s expertise in high-end customization and savoir-faire, as applied to luxury residential projects. It also demonstrates the brand’s ability to contribute to ambitious projects with solutions that are at once technical, aesthetic and creative.

A brand that represents a highly recognizable aspect of the product with as little detail as possible. The concept was clear from the start, allowing the execution to focus on craft and precision, creating a versatile brand built around architecture, modernity, and high-end luxury.

Bringing the reality of a luxury prefab home to life through visual storytelling, while pushing interaction further to explore how far the brand could stretch beyond its existing boundaries.

The home becomes an interface, giving residents full control over its high-tech systems and the large architectural elements that shape light and shade throughout the day.

CURV was a beautiful process, driven by play, experimentation, and iteration — each round pushing the work further until every unnecessary aesthetic or functional element had been stripped away. Nothing remained that didn’t earn its place.

The project was completed with a carefully edited book, conceived as a sales catalogue, making CURV one of the projects where I shaped the entire communication system, both on and offline.

As of September 2026, the project is still in development, awaiting construction in Gordes, France.