Full Send Finance

This project was developed for an emerging accounting brand launching its financial services business in Boulder, Colorado. I explored a wide range of directions to find the right balance of character, clarity, and trust, eventually shaping the logo into the foundation for a broader visual language and a versatile library of assets built for the brand’s communication.

Building an expressive brand

The brand evolved through a dynamic interplay of shapes and graphical elements, centered on the concept of modernity, simplicity, and forward momentum. It also embodies the elegance of a meticulously executed design, with no loose ends. In my quest for the right details, I’ve driven down the road of sometimes opposing ideas, exploring contrasts that subtly shift the meaning.

• These are some of the explorations on the road to the final version.

Logo & Stylebook

The final brand come together as a balanced in-block signature to work as a brand mark with or without the brand name. The brand book was delivered with an extended library of usage and some ideas on the best balance within different types of assets.

Website & Social presence

Following a simple structure, this website is to inform about the generalities and some details of the coompany services, as they want to go on a deeper level face to face .

Textures & Patterns

This set of images was AI generated, prompting and refining till reach a common style and purpose

Graphs & Assets

This a set of common graphs prepared to be updated by the client

Photos Art Direction

This set of images was AI generated, prompting and refining till reach a common style and purpose